We have recently bolstered our impressive credentials in the healthcare sector with the acquisition of specialist agency, Hanson Zandi.
With their track record of creating world-class campaigns for leading brands across the pharmaceutical and medical device sectors, Hanson Zandi takes the feel-good factor at Atlas House to a whole new level. Combining the enthusiasm of a start-up with more than 30-years’ experience, they are proven specialists in brand strategy, digital communications, education, market access tools and patient engagement.
What’s more, the future looks even healthier now for Hanson Zandi with a compelling array of new skills at their fingertips. Managing Director, Elaine Zandi, enthused:
“We’re looking forward to benefiting from the HPS Group’s in-house capabilities like market research, data analytics, customer insight and motion graphics. All this will help us develop our thought-leading, patient-centric strategies to offer an even better service for our clients.”
Already active in the health sector and one of the few agencies appointed to the NHS Social Marketing Framework, the HPS Group boasts over 20 years’ healthcare experience in both the private and public sectors.
The news of Hanson Zandi’s arrival coincides with the launch of HPS’s Healthcare SmartCube™ - a multi-dimensional database that enables rapid and sophisticated analysis across 13 datasets in combination with client’s own data. The resulting analysis can deliver powerful insights to optimise marketing activity.
If you’d like to know more about this extraordinary innovation or our expanded healthcare offering with the addition of Hanson Zandi, click here.
ARTICLE BY MARK CORNWELL
CEO. Mark joined HPS as an Account Director and moved to take over the running of the advertising division within two years. In 1989 Mark was appointed to the HPS board. Mark became Managing Director in 1994 and Group Managing Director in 1997. In January 2001, Mark completed a Management Buy-Out of HPS with the CFO, Richard Triggs. Mark has been the principal architect in the development of HPS to become one of the Thames Valley’s leading agency groups and spearheads the company’s M & A programme.