20.11.18

INSITAS RESEARCH JOINS THE HPS GROUP

We are delighted to announce that Insitas Research has joined the HPS Group in a strategic partnership that builds on the shared values of both organisations.

Margaret Drye Insitas Managing Director said

‘The partnership with HPS enables Insitas to continue as a separate research agency with the same team and overall approach. However, as part of HPS we can now access extensive group resources and capabilities when we need them. 

HPS is one of the UK’s leading independent marketing groups with specialist teams dedicated to strategic planning, data analytics, digital marketing, creative solutions, sponsorship optimisation, content and social media, experiential, retailer training, in-store promotion, video and animation.

Mark Cornwell, HPS Group CEO said ‘Insitas is a great addition to our portfolio and we look forward to welcoming Maggie, Richard and the entire team to work with us in our Marlow offices. We have been very impressed with their skills and can-do attitude and we are genuinely excited at the prospect of collaborating together on many new and exciting projects in the future.’

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Due to refurbishment at HPS’s Marlow offices Insitas remain at the Cookham base until late November. We will then plan to extend an invitation to view the new Marlow facilities to all key clients and contacts early in 2019.

There will be no change to commercial terms, company registration number or bank account so no further action is required.

ARTICLE BY MARK CORNWELL


CEO. Mark joined HPS as an Account Director and moved to take over the running of the advertising division within two years. In 1989 Mark was appointed to the HPS board. Mark became Managing Director in 1994 and Group Managing Director in 1997. In January 2001, Mark completed a Management Buy-Out of HPS with the CFO, Richard Triggs. Mark has been the principal architect in the development of HPS to become one of the Thames Valley’s leading agency groups and spearheads the company’s M & A programme.

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