Memes have been on the internet since the early days of message boards but, like everything else on online, their use has exploded over the last few years as they are easy to share in communities like Reddit and Tumblr, but also on Facebook and Twitter.
This is why marketers have grown to love them; they’re inherently social, they’re easy to share and they’re easy to create. With content marketing becoming more and more visual, memes are a perfect tool for marketers.
Blendtec’s ‘Will It Blend?’ campaign is a great example of a company creating a successful meme of their own. Virgin Media went another way and used an existing internet meme, using ‘Success Kid’ in an outdoor advertising campaign last year.
Memes sum up everything marketers are aiming for with content marketing.