introducing our interesting new ingredient: hps MM-Eye
Breaking news: we’re now able to bring brands even closer to customers thanks to our latest exciting acquisition - MM-Eye.
We’re over the moon to have welcomed this talented, full-service market research team into the fold, and equally thrilled about the many benefits this will bring to our clients.
By doing what they do best – quant and qual market research plus brand health tracking – our new team will help us discover what truly motivates consumers. From focus groups and depth interviews to online surveys, ethnography and product clinics, they’re great at getting to the heart of what makes consumers tick. What’s more, they also come armed with two super-smart, super-specialist products, Thoughtscape and Adscape, which can give brands a unique flavour of insight they won’t find elsewhere. For us, their market research expertise is the extra ingredient that will give us real punch.
With their impressive array of global clients, the renamed hps MM-Eye perfectly complements our long-held expertise in the automotive, considered purchase, retail and leisure sectors. Watch out consumers – hps group has got you sussed. Click here to find out more.
ARTICLE BY MARK CORNWELL
CEO. Mark joined HPS as an Account Director and moved to take over the running of the advertising division within two years. In 1989 Mark was appointed to the HPS board. Mark became Managing Director in 1994 and Group Managing Director in 1997. In January 2001, Mark completed a Management Buy-Out of HPS with the CFO, Richard Triggs. Mark has been the principal architect in the development of HPS to become one of the Thames Valley’s leading agency groups and spearheads the company’s M & A programme.