They say knowledge is power. When it’s relevant to your job, knowledge also has a handy knack of helping you secure your next promotion.
That’s why it might well be worth your while checking out the HPS Masterclass programme for 2019. Covering the latest marketing trends, video content tips and innovative research techniques, these relaxed morning-long sessions in Central London are informative, interactive and always end with a tasty lunch.
Aimed at Marketing Managers and Directors, our Masterclasses will provide you with insight that will increase your understanding of the current hot topics in marketing. Our schedule for the first part of the year should certainly whet the appetite:
REVOLUTIONISING THE WAY WE RESEARCH EMOTION
First up is ‘Thoughtscape, revolutionising the way we research emotion’. This introduces HPS MM Eye’s unique approach to generating actionable emotional insight. By exploring how our brains work, we will open your eyes to the extraordinary power of emotion and show how it drives consumer behaviour.
Considered purchases are an area of expertise for the HPS Group. If you haven’t heard the term before, a considered purchase is one that requires a greater investment of thought, time and money than average. Something like a car, a TV or a cosmetic surgery procedure. At ‘Hey Big Spender: Buyer journey insight for considered brands #2’ we’ll be unveiling some revealing research results and talking about clever ‘nudge moments’ designed to increase your considered purchase sales.
We will be sharing the key retail trends in 2019 from both a customer and retail perspective, including shopper behaviours, technology, CX and omni-channel retail advancements, at our latest Masterclass, ‘Retail Uncovered 2019’. These will be underpinned by our core customer principles that aim to inspire your brand, drive engagement, footfall and new customers for life.
Our final Masterclass in the current programme focuses on healthcare, another area of expertise for the HPS Group. ‘Healthcare: optimising the patient journey’ looks at new ways of evoking changes in behaviour, patient engagement techniques and measuring the impact of marketing campaigns.