11.10.16

unwrap retail success this Christmas

Retailers and brands, don’t look now but Christmas is around the corner. While your inner Grinch may recoil at the mere thought of figgy pudding, the marketing side of your brain should be lighting up with ideas, campaigns and key dates. It might seem early, but now’s the time to start planning for a successful Christmas 2016. Luckily, hitwise have put together their top tips for the upcoming festive season – read on for our favourites.

Black Friday and Cyber Monday

These two peak shopping days (25 and 28 November, respectively) have overtaken Boxing Day for online traffic. Plan marketing campaigns to start earlier than usual, and make sure your email output is on top form during the period in question to achieve market cut-through. It’s worth investing time and budget creating something that will stand out like Rudolph’s nose in a blizzard.

monday-cyber.jpg

Make sure you’re mobile

If your website isn’t mobile-friendly yet, it’s high time to get responsive. Mobile traffic now accounts for 50% of visits to shopping and classifieds sites, with half of us preferring to search for that perfect gift on-the-go. 77% of retail searches made on mobile devices currently include the word ‘sale’, so make sure your cut-price content is first to be optimised.

It’s getting personal

Facts and figures indicate an increase in online searches for personalised gifts. With searches in mid-December more than 3.4 times higher than in mid-October, don’t miss this opportunity for SEO around personalisation terms. Start practising your ‘oh, a tea towel with my name on it, just what I’ve always wanted’ face now.

Ho ho home automation

Super smart devices (like cutting-edge appliances and connected thermostats) saw a 230% surge in interest over last year’s festive season. Where possible, stock and promote this kind of technology to capitalise on the trend. Don’t worry, if winter wear is more your company’s kind of thing, Christmas Jumper Day on 15 December is also set to attract attention online.

Click here to download hitwise’s full report or, for a helping hand with Christmas marketing and in-store activations, get in touch with our specialist agency Retail7.

   

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ARTICLE BY ANDY BOOTHROYD


Head of Business Development, Retail7

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