hps Jardine's road to Pride Park


Back in 2013, hps Jardine helped broker a partnership between Sony Interactive Entertainment and the English Schools’ FA to form the PlayStation Schools’ Cup. Fast forward four years, and this tournament is now the biggest grassroots schools’ football competition in the country, collecting accolades such as a UK Sponsorship Award along the way.

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The hps Jardine team’s football skills were back on the road for last week’s PlayStation Schools’ Cup Festival. It was staged at Pride Park Stadium - the home of Derby County Football Club - which played host to 13 schools’ finals staged across three days. Some of the most talented young footballers in England took centre stage, bringing with them thousands of travelling supporters who were treated to some highly-impressive football, freestyle football displays, PlayStation® 4 gaming experiences, half-time crossbar challenges and prize giveaways.

Adding a sprinkle of stardust to the occasion, hps Jardine helped organise an array of footballing talent to attend the Festival. That talent included Everton stars Leighton Baines and Tom Davies, iconic Premier League star Peter Crouch and the England women’s captain Steph Houghton. The voice of ITV football Clive Tyldesley was also recruited to provide commentary on coverage of two of the finals which were streamed live via Facebook and YouTube. hps Jardine organised for the talent to present trophies and take part in supporter signing sessions, whilst the renowned names from football proved a major pull for attracting mainstream media and YouTubers to cover the schools’ finals.

Facebook Live proved a successful way of beating last season’s live stream viewing figures, whilst Snapchat Geofilters helped to drive both social media awareness and engagement with spectators that attended the event.

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Now in its fourth season, PlayStation Schools’ Cup continues to make a real difference at a grassroots level and play an important role in nurturing the stars of the future. Bring on season five!


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Associate Director at hps Jardine

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