In a twist on the norm, this programme names its winners based on the ratings submitted by brands over the last 12 months. Nominees are identified based on a combination of how highly they’re scored in certain areas plus the testimonials businesses leave about them.
For agencies, a RAR award is a great indicator of how well their service is perceived on a whole. For brands looking to zhuzh up their marketing efforts, the ratings help them quickly and confidently find the very best agency for them.
Run by The Drum, this important awards programme will culminate in a sparkling black-tie event on Wednesday 14 June in London. We’re looking forward to getting glammed up already.
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ARTICLE BY MARK CORNWELL
CEO. Mark joined HPS as an Account Director and moved to take over the running of the advertising division within two years. In 1989 Mark was appointed to the HPS board. Mark became Managing Director in 1994 and Group Managing Director in 1997. In January 2001, Mark completed a Management Buy-Out of HPS with the CFO, Richard Triggs. Mark has been the principal architect in the development of HPS to become one of the Thames Valley’s leading agency groups and spearheads the company’s M & A programme.