The video landscape is fracturing. A few years ago, a brand could use the same video for almost any purpose. Now, with a better understanding of the buyer journey, we can be more focused with our video content, creating films that work so much harder by being relevant at a specific point in that journey. A simple case of delivering the right message to the right person at exactly the right time.
The customer journey metaphor is probably familiar to most of you, here’s how we see it in the context of video:
Purpose: Environment set up to enrich audio visual experience
Toptip: Make your storytelling emotionally led
Now you should have a better understanding that a marketing video is no longer just a marketing video. If you’d like more help with any of these categories, please don’t hesitate to get in touch with James, at Breakfast of Champions by calling 020 7405 3355 or clicking the button below.
ARTICLE BY JAMES MURPHY
Managing Director at Breakfast of Champions, an animation, motion design and video production studio in London. We make personality driven films with impact for happy clients all around the world.